Why Chewy's YouTube Ads Get Liked Like TikTok Videos While Other Brands Get Ignored, and What Its 120 Creatives Reveal About the $158 Billion Pet Parent Economy
Chewy's 120 YouTube ads reveal a machine built on the $158B pet parent economy: UGC-style creatives liked like TikTok content, Autoship lock…
How Coinbase Turned a $183K YouTube Budget Into the Smartest Fintech Campaign of the Year by Making the Prize Cost More Than the Ads
Coinbase ran a single 15-sec YouTube Short offering a 5 Bitcoin prize to challenge its "Beat My Predictions" audience—prize worth more than…
How a 15-Second Adidas World Cup Ad Racked Up 59 Million Views While Search Interest Collapsed, and Why Your Attribution Model Can't See Any of It
Adidas launched a 15-second ad for the 2026 World Cup, which garnered 59 million views on YouTube. Search interest fell by half, while websi…